Stories in Webinars: Showing Lessons and Ideas through Stories

Webinar Details

Thu, Aug 20, 2020 at 9AM Pacific / 12PM Eastern
Stories are persuasive methods to change the thinking and behaviors of learners and workers. David Hume, the Scottish philosopher, relates stories with emotions and passions. “Emotions call for action, whereas, logic stops actions.” In webinars, there is so much focus on presenting logical content that it makes them boring and unappealing. 

Ray has taught thousands of designers, developers, and presenters the persuasive art of using stories in webinars. 

In the session, you will learn:
  • How to instantly engage your learners
  • How to convert technical, compliance, and academic content to engaging stories
  • How to engage learners using “Hyper-stories”
  • How to find short and easy to develop stories
  • How to let webinar attendees bring their own stories from their experiences
To add moments of learning and applications, complete the Pre-Webinar Activity “Create a Simple Story Exercise.” After the webinar, complete your Application Insights. Download the article “Hyper-Stories to Engage Learners in Webinars” and preview Ray’s short videos.


Rayjimenez print photo 72 w300
Ray Jimenez, Ph.D.
Chief Champion for Workers and Learners at Vignettes Learning
Aimee Lantzy
Education Content Strategist at VMware


Thu, Aug 20, 2020 at 9AM Pacific / 12PM Eastern

About Ray Jimenez, Ph.D.

Ray is the founder of (TMN) an online community of 160,000+ training professionals as members. He continues to conduct webinars for TMN, eLearning Guild, BizLibrary, and many other organizations focused on Workflow Learning, Microlearning, Story-Based Learning Design, Scenario-Based Learning Design, and more.

Participants from Ray's workshops and webinars find him to be "technically-savvy", "engaging", "provocative", "insightful", and "inspiring."

Ray is author of the books, Workflow Learning (2019), 3-Minute eLearning (2012), Scenario-Based Learning (2018), Do-It-Yourself eLearning (2016), and several eBooks - Story Impacts, Helping Zombie Learners in ZOOM, Learning Experience Templates - 50 Thinking Tools, and others. 


About Aimee Lantzy

Aimee Lantzy has over ten years of experience in content creation, instructional design and learning strategy and has worked with some of the top performing eLearning companies in the country. She holds the Certified Professional in Learning and Performance (CPLP) certification from ATD as well as additional certifications in content rights management, intellectual property rights management, story-based learning design, scenario-based learning design and mobile learning development. Aimee is currently a doctoral student in education at Johns Hopkins University.