Stories in Webinars: Showing Lessons and Ideas through Stories

Thu, Aug 20, 2020 at 9AM - 10AM Pacific / 12PM - 1PM Eastern
Stories are persuasive methods to change the thinking and behaviors of learners and workers. David Hume, the Scottish philosopher, relates stories with emotions and passions. “Emotions call for action, whereas, logic stops actions.” In webinars, there is so much focus on presenting logical content that it makes them boring and unappealing. 

Ray has taught thousands of designers, developers, and presenters the persuasive art of using stories in webinars. 

In the session, you will learn:
  • How to instantly engage your learners
  • How to convert technical, compliance, and academic content to engaging stories
  • How to engage learners using “Hyper-stories”
  • How to find short and easy to develop stories
  • How to let webinar attendees bring their own stories from their experiences
To add moments of learning and applications, complete the Pre-Webinar Activity “Create a Simple Story Exercise.” After the webinar, complete your Application Insights. Download the article “Hyper-Stories to Engage Learners in Webinars” and preview Ray’s short videos.


Rayjimenez print photo 72 w300
Ray Jimenez, Ph.D.
Chief Champion for Workers and Learners at Vignettes Learning
Aimee Lantzy
Story Design Architect at Vignettes Learning


Thu, Aug 20, 2020 at 9AM - 10AM Pacific / 12PM - 1PM Eastern

About Ray Jimenez, Ph.D.

Ray is the founder of (TMN) an online community of 160,000+ training professionals as members. He is also  Chief Architect for Vignettes Learning, Situation Expert, and Excite Webinars. He continues to conduct webinars and workshops for TMN, Learning Guild, BizLibrary, and many other organizations focused on Workflow Learning, Microlearning, Story-Based Learning Design, Scenario-Based Learning Design, and more. 

Participants from Ray's workshops and webinars find him to be "technically-savvy", "engaging", "provocative", "insightful", and "inspiring."

Ray is the author of the books, Workflow Learning (2019), 3-Minute eLearning (2012), Scenario-Based Learning (2018), Do-It-Yourself eLearning (2016), and several eBooks - Story Impacts, Helping Zombie Learners in ZOOM, Learning Experience Templates - 50 Thinking Tools and others.


About Aimee Lantzy

Aimee Lantzy is a learning strategist with 15 years experience in instructional design, content strategy, content development and production, and learning solution creation. She has worked with some of the top performing eLearning companies in the country and has been humbled to direct sets of high-performing content development teams. She is currently an education strategist with a leading Fortune 500 company. She is a trained playwright and has a keen interest in applying story, character, and narrative to learning experiences. She is currently a doctoral candidate at Johns Hopkins University studying narratology, and the application of narrative within learning.